Mission

Leather Naturally promotes the use of globally-manufactured sustainable leather and seeks to inspire and inform designers, creators, and consumers about it’s beauty, quality and versatility.

Leather is facing intense competition from synthetic materials manufactured from non-biodegradable petrochemical derivatives which are designed to imitate it. At the same time, leather is subject to attacks from pressure and very well funded groups such as Greenpeace and the animal welfare NGO PETA.

The Leather Naturally initiative is aimed to counteract these attacks, highlight the natural beauty of leather and more importantly educate the buying public, designers and youth about leather and the leather industry. 

It is to the benefit of all stakeholders in the leather supply chain to help defend the leather industry against the negative publicity inspired by special interest groups. The positive aspects of leather such as it being a sustainable material with natural elegance have to be promoted while defending it against unchallenged reports designed to prejudice its image.